The packaging designed for the ‘Livinglight’ range of plates
The packaging designed for the ‘Livinglight’ range of plates
The design, created in partnership with the packaging design office at BTicino, meets a set
of complex objectives: protecting the product, rationalizing the components and packaging volumes, automating the packaging, reducing costs and being eco-sustainable.
Made from completely recyclable material, the package offers an original opening/closing system to secure the product in place along its 3 axes inside the casing, ensuring that it is fully protected during transportation and storage.
The package, with no gluing, has been punched, scored in a single movement and dry-embossed without ink printing for the graphic elements.
A transparent PVC window ensures that the form and finish of the various versions can be easily recognized.
The contrast between the materials and the image of the package has enhanced the technological and stylistic characteristics of the product, creating a true icon in the world of packaging.
IDEAS IN FORM… AND SUCCESS / ECO-INNOVATION
Avant-garde
minimalism,
for BTicino
PREMIO DEI PREMI 2013
OSCAR DELL’IMBALLAGGIO 2011
WORLDSTAR PACKAGING 2012
LISTED IN THE ADI DESIGN INDEX 2012